Branding
Our thoughts and latest news.
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Why go to all the time and trouble (and money) of a rebrand?
A rebrand isn’t something that happens quickly. As we said, it takes time, trouble and money.
January 2, 2018 Jeff Edis
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Mark Garner (Gordo) borrows mission statement from the BBC (sort of)
There’s no question about it. Mark Garner, or as his alter ego is known Gordo of Manchester Confidentials fame, is a legend in his own lunchtime.
September 30, 2017 Jeff Edis
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How today’s brands should behave in the digital age
Brian Miller, ex Saatchi and Saatchi Creative Director, had taken ten years out from advertising. On his return, he discovered a lot had happened in that decade.
August 9, 2017 Jeff Edis
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Book of the Month – July
OK, so you’re a challenger brand. But what sort of challenger are you?
July 21, 2017 Jeff Edis
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Book of the Month – April
Every month we feature a book we hope will interest, fascinate and inspire our readers.
April 28, 2017 Jeff Edis
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It’s not coming up with the right answers, it’s coming up with the right questions
If you want to put together a successful brand plan, you can do it by answering just six questions.
January 19, 2017 Jeff Edis
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Are you sitting comfortably, then we’ll begin…
A fascinating story about ‘recovering’ chairs from Eastern Europe
December 23, 2016 Mark Ross
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From Diesel Engines to Mr Bean
Another example of ‘creative work, works’. And this time it’s a real humdinger!
October 31, 2016 Jeff Edis
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Why you should start with Why
The task of branding starts not just with a brand strategy, but the right brand strategy.
September 6, 2016 Jeff Edis
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Blogger’s Envy
I’m sure many of us suffer from the condition of Blogger's Envy...
May 4, 2016
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Transform Bloggers Launch
A-List Fashion, Fitness, Lifestyle and Beauty Bloggers Reveal All
April 5, 2016
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Brand love?
Is there really such a thing?
February 15, 2016 Jeff Edis
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