Thought
Our thoughts and latest news.
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Branding through the decades: 2023
Over the last 12 months, our Branding through the Decades series has navigated the evolution of creative branding – unpicking how seismic social, political, and cultural events have shaped the way brands advertise.
June 13, 2023 Dalia Jaffar
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How do major sporting organisations approach branding?
With a long list of major sporting events coming into view, we look at how organisations approach their branding.
June 6, 2023 Michael Peters
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Toblerone forced to move mountains
Earlier this year a Swiss court ruled that Toblerone, that robust chocolate purchased almost exclusively it seems from airports, are no longer allowed to display the iconic Matterhorn mountain on its famous triangular packaging.
May 12, 2023 Nick Plant
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Branding through the decades: enter the 2000s
Enter the 2000s. Turn of the millennia. An event so monumental, so unknown – that rumours were rife. Would digital clocks simply melt? Would machinery manage?
May 9, 2023 Dalia Jaffar
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Branding through the decades: enter the 1990s
Enter the 1990s. It’s a pivotal decade, one that crosses a line from the archaic and into something we’d recognise more acutely like today’s world.
April 4, 2023 Dalia Jaffar
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Branding through the decades: enter the 1980s
Enter the 1980s. A time for full-throttle, unassailable ambition, a decade where you can be anyone – so long as that’s not the anyone they want you to become. And the enigmatic ‘they’ in question? Any kind of archaic authority.
March 8, 2023 Dalia Jaffar
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What can the Burberry rebrand teach you about your branding?
Earlier this week Burberry announced they were ditching their 2018 logo and replacing it with a new serif wordmark, but what does this mean for the brand?
February 10, 2023 Michael Peters
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Branding through the decades: enter the 1970s
Enter the 1970s. With the raucous mood of the 60s still sticking, things were about to get a whole lot more rebellious.
January 27, 2023 Dalia Jaffar
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Branding through the decades: enter the 1960s
Enter the 1960s. And once again change is afoot. The tasteful modernism of the decade prior has lost some of its novelty, as society craves fewer rules, less judgement, and altogether more freedom.
December 13, 2022 Dalia Jaffar
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Branding through the decades: enter the 1950s
Enter the 1950s. War had ripped across Europe only five years earlier, leaving both people and places still reeling from its irreparable wounds.
November 7, 2022 Dalia Jaffar
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Branding through the decades: enter the 1940s
Enter the 1940s. A decade defined by a before, and an after.
September 27, 2022 Dalia Jaffar
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Branding through the decades: enter the 1930s
Enter the 1930s. With the hedonism of the 1920s building to its grand crescendo, next came the crash.
August 16, 2022 Dalia Jaffar
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