Thought
Our thoughts and latest news.
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Place North West: Development branding is a critical foundation
Schemes need to differentiate themselves and that demands intelligent branding communicated with total clarity.
May 29, 2019
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Mix Interiors Magazine: Property Insight | Branding
Prepare for an all out war, as the UK office property market discovers the destructive (or creative) power of creative branding.
May 22, 2019
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Brands beating heart?
Are your brand guidelines a list of do’s and don’ts, or the true beating heart of your brand?
March 19, 2019 Jeff Edis
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It’s enough to put a stop to anybody’s start up
You’ve finally made the break. Goodbye wage slave, hello entrepreneur.
December 7, 2018 Jeff Edis
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How Essential is Your Brand? An Interview with Mark Ross
A business’ reputation is everything. It is an asset that is not always easy to define, but once it is gone, it can be very difficult to get back.
November 20, 2018
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Brands for Simpletons
Please don’t take offence. We are simply pointing up a new phenomena in the world of brand.
November 15, 2018 Jeff Edis
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Is there really any value in brand values?
We all know that brands are valuable and the 2018 figures emphasis the point big time. Amazon is at number one, worth a jaw-dropping $150 billion.
June 7, 2018 Jeff Edis
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Why go to all the time and trouble (and money) of a rebrand?
A rebrand isn’t something that happens quickly. As we said, it takes time, trouble and money.
January 2, 2018 Jeff Edis
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How today’s brands should behave in the digital age
Brian Miller, ex Saatchi and Saatchi Creative Director, had taken ten years out from advertising. On his return, he discovered a lot had happened in that decade.
August 9, 2017 Jeff Edis
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It’s not coming up with the right answers, it’s coming up with the right questions
If you want to put together a successful brand plan, you can do it by answering just six questions.
January 19, 2017 Jeff Edis
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Why you should start with Why
The task of branding starts not just with a brand strategy, but the right brand strategy.
September 6, 2016 Jeff Edis
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Think Outside the Box
Folks in the creative world are always being encouraged to ‘think outside the box’.
February 19, 2016 Jeff Edis
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