The Brief

Create a new brand identity and marketing collateral to reflect the company’s heritage, their commitment to environmental issues and their “no sales people” philosophy. The objective was to establish the company as a credible authority in the air conditioning market, to enable them to break into the multi-nationals sector.

Our Response

We created an identity that featured a specially modified typeface to convey modernity and longevity. To emphasise the company’s heritage the establishment date was incorporated and to reflect their commitment to the environment a green palette was introduced.

Identity

Hardback Book

Digital

Company Publication

Advertising

Calendar

Direct Mailers

The Outcome

Following the rebrand the company won their first contracts with multi-national companies and gained acknowledgment as thought leaders by being invited to serve on leading industry bodies. Temperature Control attributed a significant amount of their progress to the rebrand and the development of their marketing materials.

“We originally went to them for a logo, but it led to a completely new identity covering stationery, brochure, signage, advertising, website and vehicle livery. Glorious proved to be a catalyst for change. They really made us think about the way we do business. They're not a supplier; they're part of the team.”

Wayne Buckley Managing Director,
Temperature Control

Interested in Glorious Thinking?

If you like what we did for Temperature Control maybe we could do something for you.

Master Brand Workshops: The Ultimate Guide for Senior Managers

Mailing List

Sign up to our mailing list to receive all the latest news.

  • This field is for validation purposes and should be left unchanged.

Check out our privacy policy for the full story on how we protect & manage your submitted data.