The Brief

Clarke Energy is one of the UK’s international success stories, with over 1000 employees and a presence in sixteen countries across the globe. Our task was to carry out a global rebrand that reflected the size, stature and ethos of the company.

Our Response

We developed brand identity concepts that reflected Clarke Energy’s corporate ethos of ‘a no-nonsense company that gets the job done’. The concepts were researched across 200 of their senior and middle management. The selected brand identity is based on a bespoke, stencil typeface, developed by the agency, that conveys the qualities of strength, authority, reliability and integrity.

Bespoke Typeface

Brand Guidelines

Sector Literature

Corporate Brochure


Press Advertising

Identity Application

The Outcome

The measure of the rebrand’s success was always going to be the feedback from the UK’s senior management and the operational management from all of the global territories. The response to the new brand identity and its implementation has been extremely positive and universally welcomed.

“We selected Glorious to support us in the rebranding of our multinational operations following a rigorous tender process. They impressed us with their understanding of strategic considerations related to branding and their design concepts. The website, company vans, work wear and signage look great, and we continue to receive compliments about them. I can wholeheartedly recommend the Glorious team as a great set of people to work with.”

Alex Marshall Group Marketing Director,
Clarke Energy

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