Temperature Control
How do you bring a breath of fresh air to the air conditioning industry?
You revisit their heritage and make it a key element in the new brand identity.
The Brief
Create a new brand identity and marketing collateral to reflect the company’s heritage, their commitment to environmental issues and their “no sales people” philosophy. The objective was to establish the company as a credible authority in the air conditioning market, to enable them to break into the multi-nationals sector.
Our Response
We created an identity that featured a specially modified typeface to convey modernity and longevity. To emphasise the company’s heritage the establishment date was incorporated and to reflect their commitment to the environment a green palette was introduced.
Identity
Hardback Book
Digital
Company Publication
Advertising
Calendar
Direct Mailers
The Outcome
Following the rebrand the company won their first contracts with multi-national companies and gained acknowledgment as thought leaders by being invited to serve on leading industry bodies. Temperature Control attributed a significant amount of their progress to the rebrand and the development of their marketing materials.
“We originally went to them for a logo, but it led to a completely new identity covering stationery, brochure, signage, advertising, website and vehicle livery. Glorious proved to be a catalyst for change. They really made us think about the way we do business. They're not a supplier; they're part of the team.”
Managing Director,
Temperature Control
Interested in Glorious Thinking?
If you like what we did for Temperature Control maybe we could do something for you.
Mark Ross
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