Buy Art Fair
How do you successfully launch an art fair when others are failing and exiting the market?
You create a brand that appeals to a new untapped customer base.
The Brief
At a time when the state of the economy had established players deciding to call it a day and The Independent described the situation as ‘the art world apocalypse’, we were approached to launch a contemporary art fair in Manchester. The proposition was that original art was now both accessible and affordable.
Our Response
Our creative inspiration came from that annoying red dot that appears on a piece of art that you really want and can actually afford, that tells you someone else beat you to it.
Launch Campaign
Marketing Collateral
The Fair
The Outcome
Two months before launch opening day Buy Art Fair had met its exhibitor targets. In its second year visitor numbers rose from 3285 to 4800 (+50%) and sales increased from £100,000 to £175,000 (+75%) and in year three similar year on year increases were achieved. As a result of the sales and visitor increases the agency was awarded a Design Business Award.
"The creative developed by Glorious has been key to the success of Buy Art Fair. In this market design is arguably even more important than on other exhibitions, with every exhibitor being an expert. Yet we have an identity that is not only recognizable throughout the North West, but has stood strong through turbulent economic times."
Marketing Manager
Buy Art Fair
Interested in Glorious Thinking?
If you like what we did for Buy Art Fair maybe we could do something for you.
Mark Ross
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