The Brief

When we were first shown the new Innovation and Technology Centre it was a number of large empty spaces and bare walls. The client had a vision for a cutting edge training and events facility and it was our job to bring it to life.

Our Response

We created ‘Dave’ a helpful chap whose role is to welcome visitors to the Innovation and Technology Centre, pointing out the fascinating history of the company and telling the impressive story of its product development achievements up to the present day.

Design Concept

Building Graphics



Historical Timeline




The Outcome

A facility that the company is rightly proud of that welcomes hundreds of visitors and trades people every year to attend special events, product launches and training programmes.

"Glorious Creative were selected as a new agency partner for the development of the identity, branding and creative approach for our new Innovation and Technology Centre (ITC). The approach was so dynamic and well thought-through that the final development stages were extremely quick and easy to manage. Glorious project-managed the process throughout to provide an effective launch that has been extremely well received and allowed us to develop a vibrant and well visited training facility."

Alex Underwood Head of Marketing,
Building Adhesives Ltd.

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