Master Brand Workshops: The Ultimate Guide for Brand & Marketing Directors

As a Brand and Marketing Director, you define your organisation’s brand identity and drive audience engagement that impacts the bottom line. This comprehensive guide will enhance your expertise in conducting brand workshops that foster creativity, drive cohesion and ensure impactful branding messaging across all channels – helping you to tackle your next brand challenge – whether that’s launching something new, repositioning or reimagining.

Unlock advanced strategies and actionable insights to:

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What the Guide Includes

This guide equips you with the expertise to conduct impactful brand workshops.
Key takeaways include:

Framework Utilisation:
Discover the very framework we use in our bespoke branding workshops to help define your organisation’s brand identity.

Competitive Differentiation:
Learn how to pinpoint your brand’s unique selling points in a competitive market.

Creative Direction:
Gain insights on pivoting your brand to a creative direction that stands out, engages, and captures your audience’s attention.

Strategic Implementation:
Equip yourself with tools and knowledge to tackle your next big brand challenge head-on.

By the end of this guide, you’ll be poised to drive your organisation’s brand forward with confidence and clarity, ready to meet any branding challenge that comes your way.

“Excellent thought provoking, insight filled workshops and consumer research. The brand positioning and visual identity created was above and beyond our expectations and we’ve had great success rolling out with our customers and consumers with some strong sales results both in the UK and internationally.”

Laura Keay
Head of Marketing and E-commerce
Trendsetters

Who are Glorious Creative?

An award-winning branding agency based in the heart of Manchester, we have over 20 years of experience developing the UK’s leading brands and working with hundreds of senior decision-makers on brand challenges just like yours.

From start-ups to market leaders, we take a forensic approach to branding – starting with our bespoke brand workshop. A working methodology that breaks down the massive task of branding or rebranding your business. Permitting the space to assess and evaluate your brand, tease out a new brand identity or pivot to a creative direction that engages and captures your audience’s attention and gets stakeholders on your side.

Our Clients

Just some of the brands we have worked with.